30-40% of Wayfair GMV never goes live β€” blocked or suppressed by listing data.

Paste a Wayfair product URL. WayfairLens scores your listing 0-100 against Wayfair's catalog rules (title format, bullets, description, attributes, image specs, reviews/trust) and hands you copy-ready rewrites + a prioritized fix checklist you can paste straight into Partner Home.

Wayfair sometimes blocks server-side fetches β€” if that happens, paste your listing text instead (title / bullets / description / image URLs) and the audit runs the same way.

Free 0-100 score + top fixes. No signup, no card. Try the demo listing β†’

The problem

A blocked listing is pure lost GMV β€” and Wayfair's checks run across hundreds of attributes.

Draft & blocked listings

Missing attributes, wrong taxonomy, bad image specs β€” products sit in Partner Home and never go live.

Silent suppression

Requirements change with no warning. A listing live last month gets suppressed next month.

Wayfair Verified pressure

Low-quality data drives returns and damage β€” and disqualifies you from the Verified quality seal.

How it works

Three steps. No Partner Home login, no account connection, no setup.
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Paste your URL

Or paste title, bullets, description and image URLs if the fetch is blocked.

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Get your 0-100 score

Five dimensions β€” title, description, attributes, images, reviews/trust β€” each with reasons.

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Copy the fixes

Rewritten title, 5-8 bullets, description + prioritized checklist. Re-audit anytime to see your delta.

What it checks

Title (25%)

ALL-CAPS, special chars, promo phrases, keyword stuffing, length, Brand + Style + Material + Product Type structure.

Description (20%)

Depth, 5-10 benefit-led bullets, benefit-first opening, dimensions & material mentioned.

Attributes (20%)

Dimensions, weight, material, color, assembly, GTIN/UPC, category mapping.

Images (20%)

Min 3 images, white-background hero, β‰₯2000px longest side, no watermarks/promotional text.

Reviews & Trust (15%)

Review count, rating, Wayfair Verified signal, return rate.

Mapped to Wayfair's published catalog guidance (Plytix Wayfair Best Practices, Synaps, Racklify, Wayfair Code of Conduct). WayfairLens is a proxy score β€” it is not Wayfair's internal score.

Pricing

One rescued listing pays for a year. No free tier games β€” the score is free, the full fix package is $9.
$$9/one-time

Single Audit

  • One full audit + rewrites + fix checklist + re-audit delta for one listing.
Start Single Audit β†’
Popular
$$29/month

Starter

  • 50 audits/month, CSV batch upload, weekly re-audit delta. For growing catalogs.
Start Starter β†’
$$49/month

Pro

  • 250 audits/month, multi-user, Wayfair Verified-readiness report. For agencies & 500+ SKU catalogs.
Start Pro β†’

Payments handled securely by Stripe. Cancel anytime.

FAQ

Is this Wayfair's official score?

No. It's a proxy mapped to Wayfair's documented catalog-quality rules (title format, image specs, attribute completeness, trust signals). Suppliers report these exact rules block and suppress listings β€” but only Wayfair's internal checks are authoritative.

Can you fix my listing inside Partner Home?

No β€” and that's deliberate. We give you copy-ready fixes you paste in yourself. No account access, no compliance risk.

Wayfair blocked the URL fetch β€” now what?

Paste your listing content (title, bullets, description, image URLs, optional [hero_bg: white] tags). The audit runs identically.

What about batch / CSV?

CSV batch upload is on the Starter ($29/mo) and Pro ($49/mo) plans β€” coming next.

Score your first listing in under a minute.

Free score + top fixes. The $9 single audit unlocks the full rewrite package.

Paste a Wayfair URL β†’